Sad to say that these days mobile phones have almost made the humble wristwatch dead medium. So what do you do as a watch maker when telling time is an all too easy commodity?
Well if you’re the nutbar Japanese horologists Tokyo flash you make your damn watches as imaginatively difficult to read possible. With every design, they seem to feel some perverse need to reinvent an entirely new (and wildly non-standard) schema for telling time. What’s could be more wonderfully obtuse than a digital watch that can hardly bear to tell you the time?
Well, they had me at “Between 6pm & Midnight the watch animates automatically every 15 mins to give the effect that it is malfunctioning.”
That and awesomely pointless blinking lights. What’s not to love?
Yes, Tokyoflash has all your fix of Japanese-techno-geek-esoterica while safely more socially acceptable than tentacle porn*. Karate-kid headbands extra.
We’re a fan of the Pimp and the “JLR7″ lines. Be warned though some their current batch are verging on tacky, one can wish they’d bring back the hotness of some of their shit-hot older models
Tip: On their popular “Pimp Pusher” watches you can also try Coupon Code PUSH in the Shopping Basket before checking out to claim at least a 1000 YEN discount. Orders over 10,000 Yen (about a hundred bucks) ship free. Which is handy, cause they really do ship straight from Japan.
see also more hits for TokyoFlash on Flickr.
*Don’t click this link. Seriously.
